An abandoned shopping cart represents something very different from an ordinary website visit. The customer did not simply arrive, look around, and leave. They found a product. They showed enough…
Category: eCommerce Marketing Tips
How Customer Reviews Can Help eCommerce Stores Sell More Products
Customer reviews can have a major influence on eCommerce purchasing decisions. When people shop online, they cannot physically inspect products before ordering. They cannot pick something up, test it, try…
What Makes a Great eCommerce Product Page
A product page has one of the most important jobs on an eCommerce website. It needs to help a potential customer understand the product, decide whether it meets their needs,…
Why Email Marketing Is So Valuable for eCommerce Stores
Email marketing gives eCommerce stores something extremely valuable: a direct way to communicate with people who have already shown an interest in the business. A customer may discover a store…
How eCommerce Stores Can Use YouTube to Showcase Their Products
YouTube gives eCommerce stores an opportunity to show customers far more than a product photograph ever could. A photograph captures one moment. A video can demonstrate how a product works,…
Using Facebook to Build an Audience Around an eCommerce Store
Facebook can give eCommerce stores something that individual transactions cannot: an ongoing relationship with customers and potential buyers. Someone may discover a product today but not purchase immediately. Another person…
Why TikTok Has Become a Powerful Platform for eCommerce Brands
TikTok has changed how many consumers discover products online. People do not always open the platform intending to shop. They arrive for entertainment, education, trends, recommendations, stories, and short-form video.…
How eCommerce Stores Can Use Instagram to Increase Product Discovery
Instagram gives eCommerce stores something traditional online shops often struggle to create: repeated visual exposure to products before someone actively decides to buy. Customers do not always begin their purchasing…
What Makes an eCommerce Store Easy to Trust
Trust is one of the most important factors in eCommerce. Customers cannot physically walk into an online store, inspect the premises, speak face-to-face with an employee, or examine a product…
Why Some eCommerce Stores Convert More Visitors Into Customers
Getting people to visit an eCommerce store is only part of the challenge. The store also needs to turn those visitors into customers. Two online stores can receive similar amounts…
