Existing customers can become one of the most valuable marketing assets an eCommerce business has. They already know the brand. They have experienced the website. They have purchased a product.…
Category: eCommerce Marketing Tips
What eCommerce Stores Can Learn From Customer Behaviour
Customers constantly tell eCommerce businesses what they want. They do not always say it directly. Instead, they reveal it through behaviour. They click certain products. Ignore others. Use search. Apply…
Using Content Marketing to Grow an eCommerce Brand
Content marketing gives eCommerce brands a way to attract, educate, and influence customers before they are ready to buy. Not every shopper begins with a product page. Some people start…
Why Website Speed Matters for eCommerce Sales
Website speed can influence almost every part of the eCommerce customer experience. A potential customer clicks a product from a search result. They wait. The page begins loading. An image…
How eCommerce Stores Can Build Customer Loyalty
Getting a customer to place an order is important. Getting that customer to actively prefer the store the next time they need something is considerably more powerful. That is where…
What Makes Customers Choose One eCommerce Store Over Another
Customers rarely have only one place where they can buy something online. Search for almost any popular product and dozens of alternatives may appear. Large marketplaces compete with specialist retailers.…
Why User-Generated Content Can Be Powerful for eCommerce Brands
User-generated content gives eCommerce brands something their own marketing teams cannot completely recreate: content created from the customer’s perspective. A business can photograph its products professionally. It can produce polished…
How eCommerce Brands Can Use Influencer Marketing to Reach New Customers
Influencer marketing gives eCommerce brands an opportunity to introduce products through people who already have the attention of relevant audiences. Instead of asking potential customers to discover an unfamiliar store…
What eCommerce Stores Can Do to Increase Repeat Purchases
Winning a new customer is valuable. Getting that customer to return can be even more valuable. Many eCommerce businesses spend enormous amounts of time and money attracting new visitors through…
Using Video Marketing to Bring eCommerce Products to Life
Online shopping creates a fundamental challenge for eCommerce businesses. Customers cannot physically interact with products before purchasing them. They cannot pick something up, examine it from every angle, feel the…
